Crafting Unique Brand Identities
Cinematic brand identities built with design, photography, and AI
Rome-based art direction for founders, artists, and brands who want a distinct visual world
Choose your starting point
Two ways to build a stronger visual practice.
For Brands
Build a brand world.
For founders and independent brands whose work deserves an identity with more depth than a logo.
For Creatives
Develop your visual practice.
For creatives who want to use AI as a directed medium — without losing their own eye.
MEET IVAN
I’m Ivan Cacchioni, an independent art director based in Rome. I work between painting, calligraphy, photography and generative tools to build visual worlds for independent brands and creative practices. After ten years behind the camera, a personal painting and lettering practice, and work on set for The Decameron at Cinecittà, I bring a material understanding to identity, image direction and digital spaces. I work directly with every project—no account layer, no generic production line.
Product Design
Brand Identity Design
UX Design
Branding
Packaging Design
Figma
Photoshop
Recent Works
Design process
HOW I WORK
Direction is built before it is decorated.
A logo is the visible result of many earlier decisions. I start with the tension underneath the brief: what needs to become clearer, more desirable, more credible or more recognisable. Then I build a system that can travel across image, object, space and screen.
The process has gates: diagnosis, direction, system, rollout. Each phase closes before the next one begins.
Design services
SELECTED WORK
Two ways to work together. One visual method.
Product Design
Brand Identity Design
Branding
Packaging Design
Mochup Design
Brand World Sprint
For independent brands, places and practices that have outgrown the way they look. A focused identity engagement that turns the character of your work into a visual system: direction, identity, priority applications, image and a digital surface built to carry the work forward. Direction · identity · priority applications · image direction · Framer surface, where relevant
Mockup Design
Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.
FAQ'S
QUESTIONS, BEFORE WE START
A clear scope makes better work.
Product Design
Brand Identity Design
Branding
What kinds of clients do you work with?
I work with independent brands, places and creative practices that have something real to offer but need a clearer visual system around it. That can mean hospitality, culture, craft, lifestyle, photography or a specialist service. The common factor is not the sector; it is the willingness to make a focused decision.
Do you only work with clients in Rome?
What does a Brand World Sprint include?
Do you make designs with AI?
What is a Direction Diagnostic?
Is the mentorship a course for beginners?
How long does a project take?
What do you need from me before we start?
Do you offer ongoing content or social media management?